MEMBERSHIP Marketing

 

How important is managing your membership marketing??

 

Actively keeping your membership up-to-date with organizational changes, meetings and events will surely make a difference in their overall involvement. In the busy times of today, it’s absolutely vital to know how to reach your members and to keep them in constant engagement s in a way that fits their busy lifestyles. We’ll show you how to do this in a way that promotes active participation and encourages growth. If your goal is to grow your membership, we’ll make sure you make all the right moves, while ensuring the prevention of overlap marketing to your existing members… An absolutely vital key to your current and new member satisfaction!

 

You may ask, “Why is it so important to protect my current members from promotions specific to new member marketing?”

 

Here’s why:

Let’s say you’re a local fitness center looking to expand your membership. Your goal is to offer a Free 60-Day Trial Membership to new sign-ups. The last thing you want is for this brand new promotion ending up in the hands of your current members, who may have just recently signed-up with less of an incentive or with no incentive at all, or you may even have members with upcoming renewals that may require a different type of incentive.

 

Growing your membership requires proactive steps to ensure your current members do not get included in your marketing campaign for new enrollment, especially when your goal is to target your entire community area. Your current clientele will always feel like they should come first; therefore, incentive based promotions towards new clientele will always be adversely viewed by them. Respectfully, your loyalty should always serve your current clientele first, so the last thing you want is to unintentionally make your customers feel like they lucked out on a better offer. Our technologies will ensure that we run your target prospects against your current membership list and to keep your membership list as current as possible, as we continue to add new members to it. It is very important to ensure the highest level of customer/member satisfaction and this is why we take all the necessary steps to do so. Prospective marketing can be a life-line, especially when business suddenly dips on a dime. And, when done correctly, it can yield a fresh batch of new enrollment at a time when you need it the most!

 

Following this same strategy would allow us to simultaneously run a parallel Friends & Family campaign extended to your current members adding to their customer satisfaction. If done with the right pre-thought and consideration, the results of referral marketing with the endorsement of your current members can yield a very high response.

 

As you can clearly see, Membership Marketing takes a bit of Finesse and knowledge of the needs you are servicing to your current members and the ones you are striving to obtain as new members. Turn to us to manage your current membership and to build it up!